Despite our rapid growth over a short period of time, Jah Jyot Punjabi has never lost touch with the story that started our journey. The Indian street food we produce comes from a long-standing passion for premium-quality, traditional Punjabi dishes made from locally sourced, ethically produced ingredients; or, as we like to say, “Sussex produce, Punjabi Passion”. Due to our success so far, we have been able to establish bases in Horsham, West Sussex and Leeds, West Yorkshire. In fact, the latter location, specifically The Assembly in Leeds city centre, has since become our first permanent residence.
But in order to understand our present and future, we must first appreciate our past.
Jah Jyot Punjabi was established by Ranie Sirah and his business partner, Paul Jacobs, in February 2015. The inspiration behind our start-up were the words of Ranie’s 10-year-old son, Jack:
“Dad, do something that makes you truly happy, like your cooking.”
Inspired by these words, Ranie left his career as a general sales manager for BMW in order to pursue a long-standing passion for Indian street food. Starting with little more than a £500 budget and Ranie’s mother’s recipes, Jah Jyot hit the streets of Horsham and the surrounding Sussex areas.
Initially, we offered only two dishes on each outing, but such was their popularity that our business, and reputation, started to grow. Not only did this allow us to continuously reinvest in our structure, we also created a strong brand image and expanded our menu.
We now offer freshly made meat, gluten-free, vegetarian and vegan Indian street food at every event we attend, all while respecting the authentic origins of each individual dish.
Our passion for food extends beyond the flavours and textures. We firmly believe that little else beats food in bringing people together in happiness. Whether it’s family, friends, colleagues or strangers, great food removes social barriers. Meeting our customers face-to-face, talking to them, sharing stories and seeing them enjoy our Indian street food remains an important part of our passion. Quite simply, this wouldn’t be possible from inside a kitchen.
As a community-minded company, we also strive to give back to our local areas of Horsham and Leeds as well as charities in the region too. To date we’ve offered cookery lessons, coaching and guidance for meal planning and raised vital funds for those in less fortunate circumstances.
As we continue to grow, we set new goals in line with our beliefs. We aim to build on our reputation for exciting, unique and fun Indian street food through national and international recognition. For the foreseeable future, our goals include the creation of a semi-permanent facility for partnership deals with other enterprising and imaginative street food operators.
By working proactively in our communities of Horsham, Leeds and their respective surrounding areas, we can find, develop and mentor the culinary stars of the future.
To discuss event or corporate catering, or potential partnership opportunities, please contact us.
In the short time since our inception as a company, our Indian street food has received the following accolades: